You don’t need to be a tech company, to have a wealth of resources to invest or to be a large company to incorporate AI and AR into your business model. Not only that, ignoring AI and AR at this point is simply foolish. You can be sure that your competitors aren’t making this mistake.
Of course, the logical, next question is ‘how?’ Where can you use AI and AR to benefit your business? Here are five things to try.
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Use AI to Create Personalized Website Experiences
When it comes to keeping visitors on your website and increasing the chances that they will engage, there may be nothing more important than relevance. To put it simply, if someone visits your website and sees content, products, and offers that are meaningful to them they are less likely to bounce.
To accomplish this, AI can be used to analyze huge sets of both aggregate and personalized data. This includes but is not limited to browsing history, purchasing patterns, geography, and demographic information. This can then be used to determine the best content and experience to serve up to the user.
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Create Enhanced Event Experiences
If your presence at events consists of handing out schwag and business cards, your competitors may be besting you in engagement and experience departments. You can get that edge back by using augmented reality.
First, imagine there’s a long line at your booth. Bored customers might wander off. Now, imagine you’ve got a table full of products with AR scan codes. While they wait, your visitors can scan the codes to learn more about the products by viewing content through the screens on their smartphones. Next, you can use AR to help create fun experiences and guarantee that customers make a return trip to your booth. For example, you can challenge visitors to go on an AR-enhanced treasure hunt throughout the event. Then, you can offer to add those who complete it to a drawing for a special giveaway.
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Streamline Customer Service Solutions
When you think of customer support and AI, you probably think of bots. That is certainly legitimate. AI-driven chatbots can be used to answer customer inquiries, recommend products, and since when something needs to be escalated.
However, that’s not all. AI can also be used to enhance customer support self-service. It can also be used to route calls better by analyzing data on volume, call load, and the type of assistance needed. AI can even be used to measure and respond to customer emotions such as frustration or anger.
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Improve Your Supply Chain
It can be difficult to manage warehouses and distribution centers if they are in multiple locations. Even your office is simply across town, it isn’t always feasible to be physically present. Thankfully, there are AR and VR tools that you can use to check in on these facilities whenever you want.
That’s just the beginning. There’s also shipping to consider. Using AR technology, your drivers can scan AR codes on packages to learn information such as delivery instructions, content, weight, and handling warnings.
AR can even be used to improve and streamline the order picking process. With a combination of smart glasses and AR software, order pickers can learn the best route to take through a warehouse to pick products. They can receive information about what products may be in short supply. They can even receive instructions on where to place items in order to maximize cart space.
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Use AI to Improve Data Security
The problem with hacking is that once you identify the breach, the damage is already done. Worse, whatever was unleashed may have been quietly collecting data or otherwise wreaking havoc for weeks, even months. That’s the reactionary nature of standard AV software and firewalls.
Data security works differently with AI. These systems use machine learning to understand how the software you are using is supposed to work. They learn to recognize standard patterns of behavior, and to sniff out irregularities. The more it learns, the more algorithms it creates to determine when and how to react when something is amiss.
For example, let’s say that someone hacks into a financial database and executes a program that is designed to mimic an employee with a legitimate username and password accessing data and sending it to a different server. With standard AV software, that may not seem suspicious. After all, someone with that username and password exists. They have the right permissions.
With AI data security, other things are likely to be caught. For example, someone accessing that data in the middle of the night would be a deviation from the norm. In addition to that, the sheer number of records accessed and processed are also likely to set off alarm bells.
Your competitors are already adopting AI and AR technologies. Where are you in the process? There are so many opportunities to use these technologies to create better customer experiences and improve your operations. There’s no need to be intimidated by the process either. We’d love to talk to you about your goals and answer any questions you might have.