Modern customers prefer to shop online. Why? Because it allows them to compare prices, read reviews, chase the best deals while also avoid crowds and queues.
Online shopping is on the rise now. Medium-sized companies and startups shouldn’t miss a chance to take advantage of this trend.
Shopify is one of the best platforms that can be used for starting an eCommerce store and making sales online. Today, we will discuss its benefits and talk about why it’s a great choice for startups and medium-sized businesses.
Affordability
In contrast to other popular platforms, Shopify is affordable for everyone – monthly plans start at USD29. What will a merchant get at this price? “Basic Shopify” pricing plan includes the following features:
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Online store (website plus blog)
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Unlimited products
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2 Staff accounts
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24/7/365 support
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Additional sales channels (available online marketplaces and social media depending on the country)
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Opportunity to use gift cards and coupon codes
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Abandoned cart recovery
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Manual order creation
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SSL certificate
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Shipping discounts
Screenshot source: https://www.shopify.com/pricing
“Shopify” plan costs USD79 per month – it’s a great option for growing startups. This plan offers even more features and provides even more flexibility.
Remarkable design
Studies show that it takes online shoppers about 50 milliseconds to form an opinion about the website they visit. If a page doesn’t look visually appealing, shoppers make a decision to leave it.
Therefore, it’s crucially important for startups and medium-sized companies to design a site that looks beautiful and engaging. At Shopify, merchants are presented with three choices:
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They can choose one of the free website designs
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They can customize their design to highlight brand authenticity
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Or, they can hire one of Shopify Design Experts and get a unique design
The Shopify theme store has hundreds of web templates, so every company can find a design that fits its brand.
Screenshot source: Shopify.com
Security
According to statics, 66% of small and medium businesses experienced cyberattacks. For this reason, security issues can’t be ignored.
By choosing Shopify as a platform for doing business, companies reduce the risks of cyberattacks and prevent fraud. Shopify is certified Level 1 PCI DSS compliant. The platform provides free SSL certificates and enables fraud analysis. Shopify guarantees merchants that they will be reimbursed for fraudulent chargebacks.
All-in-one solution
Basically, an entrepreneur doesn’t need to hire marketers, customer support agents, and other employees to start a Shopify store. Thanks to automation and innovative features, one person can manage a store on his own.
In most cases, owners of medium-sized companies and startups wear many hats. They are responsible for many different tasks, from running marketing campaigns to securing payments. Shopify is a platform that eases the work of the business owners. It takes care of every process, from managing coupons to creating a smooth customer experience.
Easy to start
How much time does one need to build an eCommerce website from scratch and start selling products online? Depending on the website design and product quantity/variety, it may take from a few days to a few weeks.
How much time does one need to start a Shopify store? If an entrepreneur has an idea of how this platform works, it will take him from 30 minutes to a few hours to create a Shopify store and make it work. Shopify has a user-friendly interface, so merchants can start using it right away.
Effective customer support
When merchants face an issue, they don’t need to wait too long or seek outside help to get the problem fixed. Shopify operates as a reliable business partner – it provides quick help when the merchant needs it the most.
The Shopify customer support representatives are open for conversations 24/7. Merchants can reach them by email, live chat, and phone.
The support team of Shopify can be described as “very helpful and proactive”. It can assist with solving any issues related to billing, feature usage, bugs, and more.
Advanced solutions for growing business
Shopify provides lots of integrations and is compatible with many different marketing and inventory management apps. For instance, if you want to leverage dynamic pricing to boost your sales, you can use the dynamic pricing app designed specifically for Shopify merchants.
Screenshot source: Prisync.com
There are many different Shopify-powered tools out there. So whatever strategy you have for growing your business, you will likely find ready-to-use solutions online and instantly turn your strategy into action.
Wrapping up
Shopify is one of the most widely used platforms in the eCommerce world, and for a good reason. It’s affordable and easy-to-use, it offers effective customer support, and it provides stylish, customizable website templates.
Medium-sized companies and startups that operate on a budget should consider Shopify as the top choice.