Want a cool website for your fitness company?
A fitness website can do “the heavy lifting” of generating leads, booking training sessions, sharing news, and build your authority.
To cover each of these areas and delights visitors, your website needs to:
- Share the history, mission, and values of your business
- Allow customers to sign in to their accounts to view bookings, training sessions, and other
- Have a booking system, so your clients could make appointments easily
- Give visitors a visual introduction of the facility (pictures and videos)
- Have a blog where you share your professional knowledge
- Help customers find out the prices for your services.
We’ll look at each function in this post. By the time you’re done reading, you’ll have a much better idea of how to make your future fitness website functional and attractive.
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About Us Page
The purpose of the About Us page is to increase client trust by providing information about your company’s expertise, facilities, and staff.
Let’s take this from Windy City Strength & Conditioning (see a screenshot below) as an example.
This page describes (in this particular order):
- Mission & values of the company
- Facility description (equipment, availability, etc.)
- Reasons to choose Windy City Cross (expert trainers, result guarantee, huge loft space, an opportunity to join a community of like-minded people)
Source: Windy City Strength & Conditioning
Add a similar page to your own fitness website. It’ll be like a company introduction that will give a strong signal that your company is an awesome one to train with.
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Customer Accounts
Every fitness website should have a customer area - an account with personal data, training information, membership information, notifications, news, and the like.
Clients should be able to have their personal accounts to:
- Stay updated on their progress
- Keep details about their progress and physical conditions
- Set up payments
- View and manage membership details.
Here’s how an entry to a customer account looks like at Windy City Strength & Conditioning.
Source: Windy City Strength & Conditioning
Design a client account functionality at your new fitness website. It will make member experience more personalized and give you an easier way to manage their data.
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An Appointment System
An appointment system gives clients an easy way to book training sessions and set up their schedule. It’s a useful tool that they’ll use to manage training programs and let trainers know about upcoming sessions.
Here’s how a booking system works:
- A visitor accesses the system to view available time for the gym or their trainer
- They choose a suitable day or a series of classes for training and make a booking
- The system sends an SMS or email to remind the client about their training.
Here’s an example of a booking system from Life Spring Fitness. To book a training session, visitors click “Book Now” and get redirected to a submission form.
Source: Life Spring Fitness
Developing and integrating a booking system for a fitness website is pretty easy for experienced web development professionals. You can have a custom system up and running quickly and start accepting bookings without having clients call you every time.
One more thing: consider adding chatbots to your fitness website. They can answer the most common questions related to bookings, guest passes, opening hours, and other typical requests automatically, 24/7.
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Gallery
Wouldn’t you want to check out the gym before going there?
Exactly.
A website section with a gallery is an excellent way to introduce your facility to potential members. Give them a visual preview of what they should expect.
Bodywork SF, for example, has a small gallery of pics showing their facility: the gym, locker rooms, and exercise equipment.
Source: Bodywork SF
So, make sure that your fitness website has a gallery, too.
Consider sharing photos of:
- General interior view of the gym - let the clients do a quick vibe check
- Exterior view (it’ll be useful for new customers to know how the entrance looks like)
- Fitness and exercise equipment (make customers see that your gym has a wide selection of equipment)
- Locker rooms (customers want a clean and functional space that allows storing their things securely)
- Trainers (showcase your trainers — people want to see who’s going to be helping them!)
Covering these five areas should be enough for a beautiful gallery that’ll be useful for both potential and existing customers.
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Blog
A blog isn’t the first thing that comes to mind for many fitness business owners. Writing articles and shooting videos aren’t primary business activities, sure, but...
Having a blog is a must for marketing your business online. You can share:
- News, announcements, and events
- Professional fitness tips and exercises
- Expert interviews
- Product promotions.
Sault Fitness, for example, has both a blog and a vlog. The former serves as a place where they share useful fitness advice for clients.
Source: Sault Fitness blog
Consistent content creation can turn your blog into an effective marketing channel for building a good reputation.
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Frequently Asked Questions (FAQ) Page
Did you know that 60% of customers actually prefer self-service?
This means they’d rather find an answer to their question themselves instead of waiting for a customer support team agent to become available. That’s why an FAQ page is a good idea for a fitness website.
Anytime Fitness has an excellent example of an FAQ page with questions divided by topics.
Source: Anytime Fitness
Consider adding a similar section to your new fitness website to help your customers. Here are ideas to list there (taken from the Anytime Fitness’s FAQ):
- A description of plans and pricing. The cost of your services is another important thing that customers consider while browsing your fitness website
- Membership freeze, cancellation, and transfer to another club. Membership-related questions are useful for customers to avoid or minimize fees
- Access issues. How to replace access keys? Can I still get into the gym if I forgot my access key at home?
- Personal training-related questions. What kind of training do you provide? How much do they cost?
- Guest policy questions. Define your policy towards accepting guests and if any membership plans include guest passes.
Each section should contain a few questions and answers, so your visitors have a positive user experience on the website.
How to Build a Fitness Website: Summary
Building a fitness website is all about making the customer experience simple.
Every section should be useful for your visitors, be it your company’s story or an FAQ page. These six sections will make your new fitness website an excellent introduction to your amazing fitness brand, a place to get professional advice and connect with expert trainers.