Motion design is a dynamic field that is constantly evolving. It involves the use of animation, graphics, and other visual elements to create visually compelling and engaging videos, advertisements, and other digital media. With the rapid advancement of technology and software tools, motion designers are continuously exploring new ways to push the boundaries of creativity and innovation. In this article, we will explore the top five trends of motion design that are set to take center stage in 2023.
1. Trippy Design
The trippy design is all about creating visual illusions that make the viewer feel like they are in an alternate reality. It involves the use of psychedelic colors, abstract shapes, and patterns that morph and transform into different forms. This trend is inspired by the 60s and 70s psychedelic art and is set to make a comeback in 2023.
2. Simplified 3D Style
3D animation has been around for some time now, but in 2023, we will see a new trend that simplifies this technique. The simplified 3D style focuses on creating 3D objects with minimal textures and details. This trend is all about creating a clean, modern look that is easy on the eyes and makes the animation feel more accessible to the audience.
3. Flat-Style in the Spirit of the 70s
Flat-style animation was first introduced in the 70s, and it is set to make a comeback in 2023. This trend involves the use of simple shapes, bright colors, and bold typography. The flat-style animation is all about creating a nostalgic feeling that takes the viewer back in time while also being modern and trendy.
Image taken from Unsplash
4. Neon and Abstract Animated Stickers
Animated stickers have been a popular trend for a while now, but in 2023, we will see a new twist on this trend. Neon and abstract animated stickers are set to become a big hit in 2023. This trend involves the use of bright neon colors and abstract shapes to create animated stickers that are eye-catching and fun.
5. Abstract Characters
In 2023, we will see a new trend in motion design that focuses on abstract characters. This trend involves the use of geometric shapes and patterns to create characters that are minimalistic and unique. Abstract characters are all about breaking away from traditional character design and creating something new and fresh.
6. Videos Generated by Artificial Intelligence
With the advancement of AI technology, we will see more motion design videos generated by artificial intelligence in 2023. AI-generated videos can save time and resources while still producing high-quality animations that are visually stunning and engaging.
7. Plasticine Plastic Surgery
Plasticine plastic surgery is a new trend in motion design that involves the use of plasticine models to create videos that mimic plastic surgery. This trend is gaining popularity due to its unique and playful approach to a serious topic. The plasticine models allow for a more tactile and hands-on approach to animation, which creates a more engaging and memorable experience for the viewer.
8. Movement Towards Minimalism
In recent years, we have seen a trend toward minimalism in various aspects of design, and this trend is set to continue in motion design in 2023. This trend involves the use of simple shapes, colors, and typography to create a clean and minimalist look that is both timeless and modern. This approach allows the viewer to focus on the essential elements of the animation, which can be more impactful and effective in conveying the message.
Key Takeaways
In conclusion, the world of motion design is constantly evolving, and these trends are just a glimpse of what is to come in 2023. Whether you are a professional motion designer or someone who is just starting, it is important to keep up with the latest trends and techniques to stay ahead of the game. With these trends, we can expect to see more creativity, innovation, and excitement in the field of motion design in 2023.