“There’s an app for that.” This is a common statement in this day and age. And, as web and mobile app development have become more affordable, and technologies more oriented to boosting business, a wider range of traditionally off-line businesses have sought to capitalize on many benefits and opportunities provided by a modern, feature-filled app and an optimized website.
By the end of 2018, there were more than 2 million registered apps on Apple’s App Store. Estimates are that Android apps via Google Play Store numbered even more (approximately 2.7 million). And there are currently over five billion mobile users on the planet who access and download apps on a regular basis.
So, you are ready to start a business. You are excited and passionate, but be certain that you understand the basics.
You have launched your e-commerce business; you have developed a great website, have begun a blog, and have even moved into social media, in order to promote your brand. As well, you have purchased some online advertising and are nurturing leads and customers through emails. Things are moving slowly, but you understand that this is normal at first. Still, there must be some more you could be doing.
Over the years of e-commerce, there are certain fundamentals that all successful companies use, and these are now “out there” for all new entrepreneurs to know and understand.
A consumer does some Christmas shopping on Amazon – a variety of items – toys, clothing, small electronics, etc. Within seconds, while he is still adding items to his cart, he is provided recommendations for additional purchases, with the message, “Other customers who have bought this have also bought…” And when that same consumer returns at a future date, further recommendations are waiting for him.
Artificial intelligence, coupled with machine learning, is transforming virtually every public and private sector. And this transformation will only grow as the technology improves and becomes more sophisticated. Here are just 9 use cases currently in play.
You may have already read our piece on the basic fundamentals of AI. This piece will dive a little deeper. If you are planning an AI development project, or simply want a more in-depth understanding of AI, this is the article for you. Developers and IT project managers will also find some things of interest.