AI is becoming increasingly popular. Businesses of all types are using AI to automate processes, improve customer experiences, and to use machines to perform tasks in order to free up humans for more important work.
But, how does it all work? You need to know some basic principles before you can put AI in action just for you. This article will introduce the fundamentals of AI. Be sure to catch our follow up on the advanced principles of AI.
What is Artificial Intelligence?
Let’s start with a definition. AI is the use of technology that enables machines (computers) to do tasks that were once done only by humans. These tasks include:
- Facial Recognition
- Speech Recognition
- Language Learning And Processing
- Advanced Calculations And Problem Solving
- Learning And Planning
- Conversing
- Making Predictions And Recommendations
- Object Movement And Manipulation
How Can Any (or All!) of These Capabilities Help My Business?
High-level explanations aside, most people want to know how AI has the potential to help them. Here are some practical applications of artificial intelligence in a business setting:
- AI technology can be used for intrusion detection and other IT security measures.
- Chatbots driven by AI can answer customer questions and curate product recommendations.
- Analyze large batches of data quickly.
- Improve logistical planning such as planning transportation routes.
- Generating and curating marketing content.
- Assembly line automation.
- Track consumer behavior and make predictions.
Basic Concepts of Artificial Intelligence
Before you consider implementing an AI-based solution, it’s helpful to have a baseline understanding of how the technology works.
What is Machine Learning?
Machine learning is an AI application that allows a computer system to learn based on data input, and then make decisions based on what it knows. For example, a robotics system used on an assembly line may learn the difference between two car parts. It may then pick up each part, and place it on a different conveyor belt based on what it has learned.
What is Deep Learning?
Deep learning digs a bit deeper. It’s what enables computer systems to perform more complicated tasks. Deep learning employs the use of neural networks that are based upon the workings of the human brain. Deep learning is not as commonly used as machine learning, but it certainly has practical applications. Autonomous vehicles use deep learning to detect road hazards, and act upon those findings.
What Are Neural Networks
A neural network is a collection of algorithms. They are used to process data, and then sort and classify that information.
What Skills Are Needed For AI Development?
If you want to implement an AI solution for your business, you’ll need to hire or contract with the right people to analyze your business needs, design a solution, develop the app or software package, test and implement it, and maintain it. Doing all of these things requires advanced skills. These include:
- Strong Mathematical Skills: This includes statistics and probability, understanding of mathematical principles, and the ability to create algorithms.
- Programming Competency: AI developers often use languages such as C++. JAVA, and Python.
- An Understanding of Unix.
- Mastery of Distributed Computer Systems And Cloud Computing.
- An Understanding of Data Analysis.
How to Determine Where to Use AI in Business
AI is a fantastic technology. However, it takes effort and expense to implement and maintain. If you decide to put it into place in your business, you want to maximize the benefits you gain from doing that. You can start by analyzing your current processes to determine where AI could best help you.
One very common area to apply AI technologies is in customer service. Chatbots, in particular, can benefit your business in several ways. This includes:
- Answering customer inquiries as they are shopping on your site.
- Increasing your customer service availability.
- Recommending products.
- Freeing up your staff for more complex customer support situations.
Another area where AI can do a significant amount of good is in the supply chain. By using predictive analytics, AI software can help to ensure that your goods are delivered safely and on time.
Finally, the most valuable asset you have is your data. The problem is that hiring a firm to clean and analyze your data can be cost-prohibitive. Instead, you can use AI-driven statistical tools to gain insights to identify trends, learn about customer sentiment, and understand customer behaviour.
Final Thoughts
You don’t need to understand AI in-depth in order to see how it might benefit your business. However, you should have a basic understanding of its fundamentals. This will help to ensure that you make the best decisions when it comes to applying AI in ways that help you achieve your business goals. The principles described above should give you that baseline understanding as you work to apply AI to your processes.