One way to better ensure that your business will thrive is to embrace multi-channel. By reaching out to your customers through multiple channels, you increase the likelihood of connecting with them in meaningful ways. Members of your team can benefit from having a well-designed app as well.
Presumably, you are reaching out through your website, social media, and perhaps even your brick and mortar location. Now, it’s time to look at mobile technology to fill in one last gap. After all, nearly every adult owns at least one smartphone and uses that device multiple times per day.
Still not convinced? Here are a few more reasons why your company should look into mobile app development services in 2020.
It Creates a Convenient Means of Connection
Once a customer installs your app, all they have to do to connect with your company is tap. They don’t have to remember a website address or set a bookmark. Your app is right there, visible on their phone screen.
Even better, you can create a registration process that allows you to collect their contact information. This, along with an opt-in, will give you a clear path to reach out to them at any time with offers, information, and personalized content. You can also offer incentives for leaving a review for your app, or encouraging others to sign up.
It Turns Happy Customers Into Brand Loyalists
If you create an app that makes it more convenient for customers to engage with your brand, they’re going to show their appreciation through loyalty. You may also find that they are willing to spend more money, and recommend you to their friends.
Just think of the ways that you use the apps that are installed on your phone. If you use your app to order food, purchase personal products, even track the status of your orders, you aren’t alone. Your customers will appreciate a hassle-free means of interacting with your brand as well. The bottom line, build an app that makes it easier and more convenient to deal with your company than your competitors.
Gain an Edge
There’s something to be said for being first to market with something that your competitors aren’t. Not only do you get to wow your audience with something that offers an amazing experience, but you also get to do so without worrying about your competition. You’ll stand out from the crowd, in addition to having something worthwhile to offer your audience.
Increase Sales
Once installed, you can reach out to your customers via push notifications to let them know about special offers and deals. You can also use geolocation to send out location-specific information. Do you have a brick and mortar location? Combine your app with beacon technology to share messages, coupons, and personalized content to customers who are in your store.
Then, when they are ready to make a purchase, you can further impress customers by allowing them to use the latest in mobile payment technologies. Finally, consider integrating your app with a loyalty program so that your customers are even more motivated to spend money.
Apps Allow You to Collect and Analyze Data
As customers use your app, you’ll be able to collect loads of useful data that you can use for analysis. For example, you can learn how long users stay on the app on average, which products are getting more taps, and how much use each function is getting.
By tracking the way that users interact with your app, you can make better decisions on improving it for the future. You can also use the analytical data to learn more about product popularity among users, even collect some demographic information including geolocation data.
An App Can Help Your Team Function Better
Not all apps are created for external customers. We can help you design and build an internal app to be used among your team members. Apps can be created to execute such functions as communications, process tracking, file sharing, and more. An internal app can help connect remote teams with your internal staff as well. By implementing an app like this, you can create more cohesiveness within your teams.
Final Thoughts
2020 is the year that you should move ahead with your mobile app product. When you offer your customers or staff an app, you make it that much easier for them to engage with your business, and with each other. Implement an app this year, to truly stand out from your competition.
We will work with you to create a purposeful app that solves problems your company faces while also focusing on a great user experience. Then, we’ll help you support that app, identifying opportunities to add new features as we learn more about customer preferences and engagement.